Moran Family of Brands CEO Featured in Success Magazine Article

Barbara Moran-Goodrich, CEO & Co-founder | Moran Family of Brands

Barbara Moran Talks Auto Repair and Franchising

Barbara Moran-Goodrich, CEO & Co-founder of Moran Family of Brands Moran Family of Brands, was recently featured in an article on the Success Magazine website discussing successful career opportunities in blue-collar industries.

In the article entitled “It’s a Dirty Job (And These Entrepreneurs are Doing It)”, Moran spoke about the changes to the auto repair industry and getting her start in the family business.  Moran Family of Brands is one of the nation’s leading franchises of general automotive repair, transmission repair, window tinting and driver safety products.

In the article, Moran noted some of the changes she has seen in the industry, such as car engines being more computerized and complex than in the past. This change has helped drive Moran’s success since car owners are even less equipped to perform vehicle maintenance. She also acknowledged that it is harder to find skilled millennials to hire. “Fewer people are going into the trades,” she said.

Although auto repair was one of five industries mentioned in the article to be a “dirty job”, it has led to more than 120 successful franchise owners throughout the Moran system.

About Moran Family of Brands:

Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers. Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including: Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions.


They consistently follow our company’s vision and mission, and fulfill their responsibilities in that role.


People who are polite and well-mannered toward their customers and employees, who go out of their way to make sure others are being treated well.


They uphold the highest standards in ethics and authority, ensuring that the customer’s interests come before their own.


These individuals always look to the future, seeking out ways to improve both themselves and the franchise they run.


They enjoy the work they do and the mission and vision of our company.

Get in Touch with Us!

Interested in franchise? Let’s get the conversation started. Let Moran Family of Brands know how they can help you.

Moran Family of Brands is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Moran Family of Brands (800) 377-9247 if you have any issues in accessing any area of our website.