Former Restauranteur Sees Promise with Emerging Window Tint Brand

In just two years, Turbo Tint is taking the tinting world by storm. It all started with an idea from a Moran Family of Brands franchisee. Greg Goodman owned the Alta Mere in Oklahoma City for more than two decades, but he was looking to modernize their service. That’s when he collaborated with Moran officials to develop the Turbo Tint concept of providing customers with a window tint package in just an hour. 

Customers purchase and schedule their appointments online. When they arrive, they select their desired shade and then relax for an hour in the elaborate waiting room. Within its first year, Turbo Tint increased Goodman’s business by almost 30 percent. Now Erich Overhardt is bringing Turbo Tint to southeast Florida. The former Chipotle executive paired up with Bruce Bastian to open 16 locations in four counties. 


“This opportunity came around, and it just felt right, so I had to jump on it,” said Overhardt. “At Turbo Tint, the customer experience is at the core; whether it’s the speed of service or the comforts of home in our waiting room, the experience is paramount.”


From Restaurants to Tinting

Overhardt is currently a franchise consultant with Business Alliance Inc., a franchise brokerage firm, and owns Nourish Healthy Vending LLC, which has 20 vending machines featuring healthy snack and beverage options. He was previously a franchise owner for Little Caesar’s Pizza for 12 years and the executive director at Chipotle Mexican Grill for 11 years. As a result, he knows how to grow a brand. During Overhardt’s time with Chipotle, the chain expanded from two restaurants to more than 600 and generated more than $750 million in revenue. He also grew Sotheby’s International Realty in the Florida Keys.


Cost Benefits of Window Tinting

Turbo Tint not only provides tinting for vehicles but also offers architectural window tinting solutions for residential and business clients. This service allows clients to make an investment that will save them money in the long term. It can increase energy efficiency, improve UV protection, increase comfort by preventing exposure to sunlight, and reduce heat allowing spaces to maintain temperatures easier.

As a restaurateur, Overhardt said this factor attracted him to Turbo Tint. He is always looking for ways to “green up” the business and cut costs. “Window tinting is just one way to save money and energy for homes and businesses,” said Overhardt. “These costs can be very beneficial in the sunny and hot parts of southeast Florida.”


Behind the Speed

The fast service comes from the original idea created by Goodman and Moran. He decided to put several technicians on one job, allowing each customer to receive quick service. Overall, Turbo Tint does not take many employees to operate. It requires about three to five employees to run, keeping costs minimum. This factor intrigued Overhardt, who has spent years trying to staff restaurants that need dozens of employees.

In addition to the quick tint services, Turbo Tint offers paint protection services. Technicians apply a thin protective film to maintain the condition of a vehicle’s exterior from damage due to scratches, chips, rust, fading, and abrasion from rocks, pebbles, and other debris on roadways. The best part is that these services are all completed within one hour or less.


The Turbo Tint Franchise Opportunity

If you are ready to pursue a profitable career with a first-class brand, Turbo Tint can help you achieve your goals. With Turbo Tint, you’re not only buying into the concept but also becoming a part of the well-known and trusted Moran Family of Brands. The initial costs of a Turbo Tint franchise range from $212,000 to $282,000 and requires a location with 3,000 to 4,000 square feet. The company is looking to expand in southern, warmer states appealing to customers looking for energy efficiency.


Story originally published by Franchise Journal.


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