Paint protection film is a unique service offering that will not only protect your car’s paint job, but also ensure that every aspect of your car’s maintenance and preservation is taken care of for the secondary automotive market. Many drivers don’t realize that paint protection film is something that automotive accessory shops can offer their customers, and that ignorance can end up costing customers when it comes time to sell or trade in their car.

The world is a scary place for a brand-new car; with all the flying rocks, errant shopping carts, door-slamming passengers and unexpected hail storms, a car’s paint job has to survive a lot. And paint can be surprisingly delicate, especially if it is routinely exposed to high heat or sunlight which softens it. Damage to your car’s paint job is not easily fixed without repainting the entire car, and color-matching to patch up a small area is nearly impossible. And if the damage is noticeable? There goes your car’s resale value.

While selling your car might be the last thing you’re thinking of when the ink is still wet on your vehicle’s title, taking maintenance steps early on is the best way to preserve its value for when you want to sell or trade in your current vehicle. According to the car valuation experts at Kelley Blue Book and Car Care Council, having a clean and good-looking car can make a difference of anywhere from $300 to $2,000 in the car’s ultimate resale price. Fortunately, damage to your car’s paint job can be prevented, with the easy, one-time application of paint protection film from Alta Mere The Automotive Outfitters.

Finding an automotive accessory shop that offers paint protection services can be difficult, by virtue of the fact that not many people are aware that this service can do so much to preserve the value of a new or used car, so demand is low. This means that many businesses aren’t willing to add on a service that they would have to market so heavily, but for Alta Mere, the reward to our customers is well worth the investment. Alta Mere technicians are trained in applying paint protection films and other accessories, and customers are consistently blown away by the results.

Paint protection can help keep winter debris and summer temperatures from damaging your car prematurely, and can give you a huge advantage in the car resale market. To find your local Alta Mere and schedule your paint protection service, visit AltaMere.com.