A self-service garage franchise might sound like a good investment, but is it? Learn more about what to watch out for and what makes a better business opportunity.
New technology and customer preference are prompting companies to launch a variety of self-service options. Restaurants, hotels, grocery stores, and event venues all rely on self-service innovation to provide customers with a positive experience. Customers are willing to forgo an in-person connection if they can get speedy, hassle-free service. At least 81% of customers expect more self-service options, according to a survey conducted by Nice, a customer-focused technology provider.
Benefits of a Self-Service Garage
Car enthusiasts are joining the DIY trend and taking advantage of self-service garages to cut costs and gain access to the latest tools. A self-service garage allows customers to rent a bay and use the equipment and tools provided to perform car repairs and maintenance. These facilities typically provide customers with access to lifts, air compressors, diagnostic tools, and other equipment needed to work on their vehicles.
At a self-service garage, customers are responsible for their own repairs and maintenance, but staff may be available to provide advice and assistance as needed. They’re useful for people with the knowledge and skills to make repairs who want to save money on labor costs or who enjoy working on their cars as a hobby. Using a self-service garage gives car owners greater control over their repairs and maintenance, and they can choose the parts and supplies they want to use. They can work on their car at a convenient time without having to schedule an appointment with a mechanic or wait for the garage to open.
Self-service garages can also be a great place for car enthusiasts to learn more about their vehicles and develop their repair and maintenance skills.
Drawbacks of DIY Garages
To determine if a full-service garage is a better choice, let’s explore the drawbacks of investing in a self-service garage.
Hefty startup costs. Starting a self-service garage franchise requires a significant investment in equipment, supplies, and franchise fees. But you cannot recoup those costs by charging for repairs. A regular garage franchise has similar operating costs and higher ticket prices.
Hiring challenges. Self-service garages require staff to be on-site to assist and ensure customers' safety. Finding qualified staff with mechanic skills willing to work outside of normal business hours may be challenging. You’ll be competing with full-service shops that can offer a better schedule and higher paycheck.
Customer liability. Operating a self-service mechanic shop also involves a certain level of risk, as customers may be using dangerous equipment and tools. Franchisees will need to ensure they have adequate insurance coverage to protect against liability claims and other hazards. Owning a full-service garage allows you to vet the people in the garage to ensure they have the appropriate skill set to operate high-tech equipment.
Moran Offers Competitive Advantage
While a self-service garage sounds like an appealing option for savvy customers, it may not be one of the best auto franchise opportunities. Moran Family of Brands is the franchisor of six brands in the automotive and window tinting industry, including Mr. Transmission, Milex Complete Auto Care, and Turbo Tint. Our full-service garages provide customers with a one-stop shop for all their car repair and maintenance needs. We rely on highly skilled mechanics to get customers back on the road. The average age of cars on the road reached a record high of 12.2 years in 2022, and auto repair is in high demand as software-defined cars become standard.
Moran has more than 32 years of experience helping small business owners achieve their dreams in the auto repair industry. For an initial investment of $118,219 to $296,767, you get a turnkey business in the auto repair industry. As you decide between a full-service garage and a DIY alternative, find out more about the benefits of investing in the aftermarket auto and window tinting industry by contacting Moran to schedule a time to talk.