Moran Family of Brands’ Six-Step Discovery Formula Generates Results

Moran Family of Brands provides potential business owners with a Six-Step Discovery Process to offer you all the information you need to pursue entrepreneurship.


The franchise offers a step-by-step formula to ensure potential franchisees understand the aftermarket automotive industry, as well as the support and services new business owners will receive from the company. Moran also gives franchise candidates a chance to connect with current owners and make sure they share similar business values and motivations. Moran prides itself on recruiting franchisees who represent their five guiding principles of D.R.I.V.E. — Drive, Respect, Integrity, Vision and Enthusiasm.


“Our goal is to build a team of enthusiastic franchisees who are passionate about the auto industry and providing an essential service to the community,” said Ben Reist, Moran Family of Brands’ franchise development representative. “Our Six-Step Discovery Process will provide you with all of the information you need to decide if business ownership with Moran Family of Brands is the right path for you.”


The Six-Step Discovery Process helps answer questions and realize expectations. Here are details about the different steps of the process.


Step 1: Gather Info

Moran offers a “Discover Moran Virtual Brochure,” which details an overview of the company and its brands. Moran Family of Brands capitalizes on co-branding to provide customers with a one-stop-shop for all of their automotive needs. Co-branding enables franchisees to present ultimate customer satisfaction while building a future for your family and providing jobs in the community.


Step 2: Program Review

Understanding the aftermarket auto industry trends reveals how Moran is uniquely positioned in the market. Moran takes this opportunity to reveal plans for the future and how they are evolving to solidify their position as an industry leader.


Step 3: Franchise Disclosure Document Review

Any business deal comes with paperwork. This step of the discovery process is when Moran doles out its franchise disclosure document. Primarily, Moran uses this step to share its earnings. We go through the document together and answer any questions you might have about the company. We also discuss start-up costs, royalty fees, and location financials, including gross revenue and cost of goods sold, which are important considerations for any business owner.


Step 4: Moran Support Review

Our franchisees are in business for themselves, but they are not by themselves. The company offers a wide variety of support to help you get your business up and running and solve any bumps that arise during daily operations. Moran offers support during site selection, marketing, operations, technical, recruiting, and training. The company supports more than 120 franchised locations across the country.


Step 5: Validation

One of the benefits of franchising is having a wealth of business owners who can provide support and advice on their experiences starting their locations. During validation, prospective franchisees can take time to learn the features, benefits, and expectations of franchise ownership from current franchisees. Existing franchisees can provide insight and describe their real-life experiences, so you know what you can expect.


“This is a long-term decision, and reaching out to franchisees for their tips and best practices is an important step to a successful discovery,” Reist said.


Step 6: Discovery Day

The last step is visiting the corporate office, meeting the executive team and its support staff. Currently, Moran Family of Brands is conducting Discovery Days virtually.  The virtual experience provides an opportunity for you to meet staff safely and get started pursuing business ownership without delay during this unprecedented time.


To learn more about franchise opportunities with Moran Family of Brands, visit:



They consistently follow our company’s vision and mission, and fulfill their responsibilities in that role.


People who are polite and well-mannered toward their customers and employees, who go out of their way to make sure others are being treated well.


They uphold the highest standards in ethics and authority, ensuring that the customer’s interests come before their own.


These individuals always look to the future, seeking out ways to improve both themselves and the franchise they run.


They enjoy the work they do and the mission and vision of our company.

Get in Touch with Us!

Interested in franchise? Let’s get the conversation started. Let Moran Family of Brands know how they can help you.

Moran Family of Brands is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Moran Family of Brands (800) 377-9247 if you have any issues in accessing any area of our website.