Midas Franchise vs. Mr. Transmission Milex: How They Compare
Are you considering taking the leap into business ownership by opening an auto care franchise? Congratulations! While both handle car care, Mr. Transmission Milex offers different opportunities than a Midas franchise. Take some time to learn how the two seemingly similar franchises differ to help make your choice with confidence.
Owning an auto care franchise is a rewarding and profitable option for any entrepreneur. The market size of the auto maintenance and repair franchise industry in the United States increased faster than the overall economy and is on track to generate revenues of $8.9 billion in 2021, according to IbisWorld, an industry research provider. Growth in new vehicle sales is slowing as Americans opt to keep their cars longer. The jump in new vehicle prices and options for longer-term financing options are preventing Americans from trading up to a new model. The average age of cars on the road is 11.9 years, IHS Markit reported. Older cars require more maintenance to keep them running in top form, which has been a boon for the aftermarket auto care industry. In addition, rising disposable income is propelling American consumers to have their cars maintained regularly.
As a result of promising profits, there is no shortage of players in the auto care industry. Picking the right auto care franchise can be a difficult decision for a budding entrepreneur. Taking the leap into franchising requires putting in the time to conduct due diligence to ensure you invest in the right brand to accomplish your vision. To help streamline your choice, it’s important to compare the different players in the auto care industry. As you start to conduct research to pick the right auto care brand, compare national players, like a Midas franchise, with brands who focus on becoming a mainstay of their local community.
Wide Variety of Services
Midas specializes in brake repair, tire replacement, and general auto maintenance. Moran Family of Brands offers two great brands to choose from. Milex Complete Auto Care provides car maintenance, oil changes, tune-up services, Engine repairs & rebuilds and can fix air conditioners, radiators, and cooling systems. Mr. Transmission focuses on transmission and clutch repair for light vehicles, commercial trucks, and fleet vehicles.
Alone, these brands can provide a successful future for an entrepreneur. But what sets Moran apart is its co-branded solutions designed to make your aftermarket auto care location a one-stop-shop for all repairs and services. Offering a wide variety of services allows Moran franchisees to create a lasting relationship with customers throughout the life of their vehicle.
“We added Milex Complete Auto Care to our existing Mr. Transmission business in 2010, and it has been nothing but positive for us,” said Susan Trumble, a Moran franchisee in Florence, Kentucky. “We had to invest money for the equipment, but I have no regrets. We have recouped the investment in the time that I thought it would take, and I am pleased with the return. We felt adding Milex was necessary to compete and to grow our customer base. We became even more profitable by doing that.”
Valuable Member of Local Community
Mr. Transmission Milex prides itself on being an integral member of each community they support. Being local residents first, Mr. Transmission Milex franchisees desire to support their community by offering opportunities to other people and seek to have a business that stays local and provides jobs for residents.
One of the ways Mr. Transmission Milex sets itself apart from the pack of players in the auto care industry is by offering a creative ad strategy, which puts franchisees in charge of advertising. All Moran Family of Brands franchisees control 100 percent of their marketing; and focus on running local marketing campaigns to generate sales. Local marketing allows franchisees to personalize their strategy and put a face on the franchise. It also allows franchisees to tie service to local events to engage the community. Midas franchisees rely on a national advertising campaign to fuel sales.
Crunching the Numbers
While both Midas and Mr. Transmission Milex are on the same page when it comes to startup costs and financial net worth, that’s where the comparison ends. Mr. Transmission Milex generate higher average ticket costs because of the wide variety of services each location is able to provide.
Size of System a Game-Changer
Moran franchisees operate 120 locations, while Midas has 2,100 units worldwide. Moran’s franchisees are part of a community of small-business owners that treat each other like family. The company is able to provide one-on-one support to franchisees throughout the start-up process and as needed during day-to-day operations. Currently, Midas is primarily offering locations in the southern states, while Moran has a variety of territories available for expansion.
To learn more about Moran Family of Brands, visit: https://moranfamilyofbrands.com/franchise-cobranding