How to Grow Your Auto Repair Business Through Franchising
You’ve built a successful auto repair business, and now you’re contemplating your next move. If you crave expansion and see the potential to reach new customers, you can broaden your service offerings, and solidify your brand in the marketplace by converting to a Moran Family of Brands franchise. Here's how to grow your auto repair business through franchising.
Partnering with Moran empowers you with a strategic advantage in a competitive marketplace. We equip you with the tools and resources necessary to streamline operations, strengthen brand recognition, and navigate the evolving automotive industry. Transitioning to a franchise doesn't dismantle your existing foundation. Only 4.8% of businesses are franchises, according to LendingTree. Franchise conversion leverages your expertise and integrates it with a proven business model.
We work closely with you to understand your business, assess your market position, and create a strategic plan for integration. Our training programs ensure a smooth transition, equipping your team with the latest industry knowledge and best practices.
Franchise conversion offers benefits to propel your business toward sustained growth:
● Brand recognition: Our established reputation fosters immediate customer trust and brand loyalty, giving you a significant edge over independent competitors.
● Marketing and advertising support: Coming up with auto repair shop advertising ideas can be tricky for an independent location. Leverage the expertise of the franchisor's marketing team to reach new customers and establish a dominant presence in new markets.
● Training and ongoing support: Our commitment to staying ahead of the curve is evident in our comprehensive training programs. We offer ongoing training for both you and your staff, ensuring your team stays current with the latest industry advancements. We ensure your team has the expertise required to service the latest electric and hybrid vehicles, so you're prepared to cater to automobile enhancements.
● Operational efficiency: Benefit from proven business models, streamlined processes, and established best practices that optimize your day-to-day operations. Our co-branding initiatives allow you to offer a comprehensive suite of services under one roof, attracting a broader customer base and increasing revenue potential.
● Volume discounts: We’ve built an extensive network of suppliers, enabling you to benefit from bulk purchasing power to significantly reduce your operational costs.
How Much Does It Cost?
Becoming part of a recognized brand like Moran can translate to increased revenue and profitability. There are costs associated with joining a franchise network. The initial investment to launch a single Milex Complete Auto Care or Mr. Transmission brand is $207,425 to $264,685; the initial investment ranges from $234,510 to $319,400 for Turbo Tint.
Our startup costs cover various aspects, including:
● Initial franchise fee: This one-time fee of $40,000 grants you the license to operate under the Milex or Mr. Transmission brand name. The franchise fee for our Turbo Tint brand is $45,000.
● Royalty fees: An ongoing percentage of your gross sales contributes to the continual development and marketing efforts of the franchise. Our royalty fee is 7% of weekly gross sales or a minimum of $250.
● Marketing fees: This cost supports regional and national marketing initiatives that drive brand awareness and attract new customers to your location. We require our franchise owners to contribute 1% of gross sales, or a minimum of $200, to our creative fund to spearhead national marketing. A local marketing commitment is also required.
Our franchise disclosure document (FDD) provides comprehensive information about all associated fees upfront, enabling you to make an informed decision about your investment.
The timeline for conversion hinges on the size and complexity of your existing operation. We strive to achieve a swift transition and efficient integration. You can expect to be up and running under our franchise umbrella within a reasonable timeframe, allowing you to capitalize on growth opportunities quickly.
Take the Next Step
If you're ready to harness the collective strength of a national brand and learn how to grow your auto repair business, contact a Moran franchise consultant today. Propel your auto repair business to new heights and become a franchisee with Moran.