Big O Tires Franchise vs. Milex: Which Accelerates Your Investment

Discover how a Big O Tires franchise compares to a Milex Complete Auto Care franchise so you can make the best investment decision.

Tire Chain Accelerates Investment
A group of independent tire dealers teamed up to launch Big O Tires in 1962 to compete with the major tire manufacturers’ company-owned stores. By focusing on innovative ways to benefit independent dealerships and their customers, the brand slowly added locations across the country. To continue to foster expansion, Big O Tires teamed up with TBC Corp., one of North America’s largest marketers of automotive replacement tires. Today, Big O Tires operates and franchises 466 auto repair shops focusing on tire replacement and maintenance services.

The seasoned brand requires an initial startup investment of $333,500 to $1,441,800. The company strives to provide solid customer service by backing each tire or repair with comprehensive and affordable warranty protections and 24-hour roadside assistance free of charge.

In addition to the high Big O Tires franchise cost, the brand offers limited services, which may put a damper on profits. As the automobile industry continues to evolve and people turn to electric vehicles to cope with high gas prices, having a shop focused on oil changes and maintenance may not be the best investment. Auto repair shops that cater to all of a customer’s car care needs generate higher ticket prices and will continue to provide service to customers as technology changes.

Auto Repair a Family Tradition at Milex
Milex Complete Auto Care is a chain of locally owned auto repair franchises focused on being a one-stop shop for car owners. Milex is one of the six brands in the aftermarket automotive and window tinting industry franchised by Moran Family of Brands. After spending 32 years in the aftermarket auto industry, Dennis Moran acquired the Mr. Transmission brand and launched the company with his wife, Cele Moran, and daughter Barbara Moran-Goodrich. Moran slowly added more brands to its portfolio, including Milex, and grew its system through franchising.

Moran’s rich history and the relationships it holds with longtime franchise owners helps set us apart from the competition. The initial investment for a Milex franchise ranges from $208,613 to $265,873. Here are a few reasons Moran may be a better alternative.

  • Co-Branding. Successful shops offer a wide variety of services to drive repeat business and stay competitive in an evolving industry. Moran’s focus on co-branding allows Milex franchise owners to pair their locations with another Moran brand, Mr. Transmission, to help raise the average ticket price and provide multiple revenue streams. Even with co-branding, startup costs range from $233,364 to $301,767.
  • Family First. Lack of job security and career advancement is prompting many entrepreneurs to pursue franchise opportunities to shore up their retirement savings and provide a generational legacy for their families. Many of Moran’s franchisees are second-generation operators who took over the business when their parents retired. Moran understands the value of creating a family business. The company’s co-founder, Moran-Goodrich, continued her parents’ legacy after they retired and helps foster the company’s goal to treat all of its franchise owners like part of the family.
  • First-Class Support. The brand’s knowledgeable mechanics rely on our parent company’s robust technology department to stay competitive in the aftermarket auto industry by keeping abreast of new repair alternatives, dealer recalls, and evolving technology. We make it a priority to stay on top of current regulations impacting the auto industry to advocate for our mechanics and ensure they have the best information to get the job done right.
  • Intensive Training. Moran provides all the tools and training franchise owners need to get their location off to a good start. Initially, the company provides 25 hours of online training, as well as 20 hours of training at a designated location. After pre-training is complete, Moran’s franchise owners or their designees attend 40 hours of classroom training and an additional 18 hours of training at a regional location. The company also provides assistance with site selection, marketing strategy, and ongoing support to ensure its franchise owners are set up for success.

To learn more about franchise opportunities with Moran Family of Brands and to request more information, feel free to click here to connect with a franchise business consultant.


They consistently follow our company’s vision and mission, and fulfill their responsibilities in that role.


People who are polite and well-mannered toward their customers and employees, who go out of their way to make sure others are being treated well.


They uphold the highest standards in ethics and authority, ensuring that the customer’s interests come before their own.


These individuals always look to the future, seeking out ways to improve both themselves and the franchise they run.


They enjoy the work they do and the mission and vision of our company.

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