Be sure and conduct due diligence when shopping for the best automotive franchise to protect your investment and provide a legacy for your family.
There is no shortage of franchise options in the aftermarket automotive industry. Take a quick drive around town, and you’ll see numerous quick-lube franchises, car washes, and tire shops. Selecting a business partner that shares your vision and drive to succeed takes research and time. A good automotive franchise employs honest mechanics, has a positive reputation in the community, and provides stellar customer service. They are equipped to make repairs quickly and have the knowledge to repair a wide variety of cars, including electric and foreign models. Offering a large swath of services is also key to becoming a fixture in your local community.
Moran Family of Brands is a leading franchisor in the aftermarket automotive industry. Their stable of six brands includes Milex Complete Auto Care, Mr. Transmission, Turbo Tint, and Alta Mere. Moran prides itself on providing its franchise owners with a family-friendly atmosphere. Their mission is to make sure their franchisees succeed by creating a legacy for their family members and making a difference in their local community. To appeal to franchisees, Moran offers co-branding opportunities among its lineup of brands to increase the number of services each location provides.
Moran believes the best automotive franchises are dedicated to providing these amenities to their customers.
Positive Reputation. A good automotive franchise has a positive reputation among its franchise owners and customers. One of the key components related to building a successful reputation is training. A good automotive franchise will provide proper training and support to ensure its franchise owners can solve problems and drive sales. By working together, Moran strives to create a strong and growing franchise system, as well as making a difference in people’s lives by helping them achieve their dream of business ownership.
Stellar Customer Service. Providing customers with a positive experience as soon as they enter their car repair shop is key to garnering return visits. Customers want their mechanics to listen to their concerns without being dismissive and guarantee their work. Knowing sometimes the small touches make all the difference, Moran’s Turbo Tint brand debuted with luxury waiting rooms for customers. Each location features oversized leather chairs, flatscreen TVs, and computer workstations with free Wi-Fi in front of a cozy fireplace setting. While waiting for their window tint installation, customers can enjoy complimentary premium coffee, beer, wine, soft drinks, and snacks.
Knowledge to Make Repairs. The car industry is constantly evolving. As the popularity of electric and hybrid vehicles increases, a good automotive franchise will have a research and development arm to stay abreast of the latest innovations to help its franchise owners succeed. “Customers rely on you to help and are dependent upon your knowledge to assist them. It is paramount to keep yourself and your employees apprised of the ever-changing makeup of today’s automotive industry, said franchise owner Lowell Hester of Sandy Springs, Georgia. “Moran Family of Brands provides a constant flow of information and expertise to keep us up-to-date and in the know. This is how we have maintained such great relationships with our customers and peers alike.”
Honest Mechanics. Most Americans do not know the ins and outs of auto repair. They rely on honest advice from their mechanic to make the fix. With the average car repair bill coming in at $500 to $600, customers need to be confident they aren’t getting fleeced for their repair. Providing a guarantee for service and providing good customer service will help build a reputation of trust in the local community. Mechanics who provide helpful advice are an asset to consumers. Sharing preventative maintenance tips provides customers with the reassurance they made the right choice.
Fast. The average American spends nearly 11 hours driving their car each week, according to a report by Ketchum, a global communications firm. When their car is out of commission, they need it fixed quickly. A reliable automotive franchise will be able to make repairs quickly to get customers back on the roads. And they will have ready access to the parts and tools required to get the job done.
If you are ready to learn more about the best automotive franchise, visit www.moranfamilyofbrands.com for more information.