5 Auto Repair Marketing Strategies to Increase Business

5 Auto Repair Marketing Strategies to Increase Business

If you're thinking of running a vehicle repair shop, you'll learn that auto repair marketing can determine the success of your business. You’ll need to hone effective strategies that attract new customers and retain existing ones. Moran Family of Brands has five marketing ideas for auto repair shops to boost visibility and increase sales.


Marketing drives brand awareness, customer acquisition, and growth. For small businesses, marketing is about building relationships with customers, establishing a brand identity, and differentiating yourself from the competition. In general, a small business should spend at least 7% to 10% of its gross revenue on marketing. Small businesses should make it a priority to take an omnichannel marketing approach that integrates efforts across websites, social media, email, and customer experiences to engage clients personally.

1. Develop a Strong Online Presence

A well-designed website acts as your digital storefront, offering information about your services, business hours, and contact details. Focus on optimizing your website for local searches by including keywords that reflect your location and business type. Creating a business profile with major search engines such as Google can significantly improve your online visibility. They help customers find you and allow them to leave reviews.


2. Encourage Customer Reviews and Testimonials

Word-of-mouth marketing has always been a powerful tool, but now, it's gone digital. At least 91% of consumers say local branch reviews impact their overall perceptions of big brands in some way. You’ll need to encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews boost your shop's reputation and drive new business. Showcase customer testimonials on your website and social media to build trust with potential clients.


3. Use Social Media to Connect with Your Audience

Being active on social media can help you engage with your customers. At least 62.3% of the global population uses social media, and the average user spends two hours and 23 minutes per day on social platforms, according to DataReportal. Share content that educates followers about vehicle maintenance to help you become a local authority people trust.


4. Form Local Partnerships

Creating partnerships with other businesses or sponsoring community events can help you ramp up customer traffic and improve your auto repair marketing efforts.


5. Offer Special Promotions and Deals

Consider offering special deals or promotions to help your shop stand out, such as free car washes with certain services or loyalty programs that reward repeat customers. Be creative and think about what would attract new customers to your shop. Offering something different can give you a competitive edge and encourage new customers to visit your repair shop.


Boost Your Marketing Impact by Franchising

Keeping up with marketing can be demanding, particularly for new business owners. Partnering with an auto repair franchise can be a game-changer. Moran Family of Brands, franchisor of six brands in the aftermarket auto and window tinting industry, including Milex Complete Auto Care, Mr. Transmission, and Turbo Tint, has established marketing strategies and support to streamline your marketing efforts.


In addition to marketing guidance, we offer brand recognition and a network of franchisees who share best practices. When you join a franchise, group purchasing power reduces your overhead costs and enables you to devote more resources to marketing and customer service to drive business. For an initial investment ranging from $118,219 to $296,767, you’ll get a partner with more than 34 years of experience helping entrepreneurs thrive in the aftermarket auto industry.

Success Runs in the Family at Moran

Become a franchisee with a solid partner who understands what it takes to run a successful business.


They consistently follow our company’s vision and mission, and fulfill their responsibilities in that role.


People who are polite and well-mannered toward their customers and employees, who go out of their way to make sure others are being treated well.


They uphold the highest standards in ethics and authority, ensuring that the customer’s interests come before their own.


These individuals always look to the future, seeking out ways to improve both themselves and the franchise they run.


Both franchisees and Staff actively participating in the mission and vision of our company.

Get in Touch with Us!

Interested in franchise? Let’s get the conversation started. Let Moran Family of Brands know how they can help you.

Moran Family of Brands is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Moran Family of Brands (800) 377-9247 if you have any issues in accessing any area of our website.