This time of year we are all looking for great gift ideas for friends and loved ones. It can be quite a challenge, from finding something new and creative to getting a present for the person who has everything. Alta Mere, The Automotive Outfitters, may have the perfect solution.
Alta Mere’s extensive selection of high tech accessories and driver safety products are fun and practical gift ideas for any car owner. They include premium automotive features such as security and radar detection systems, remote starters and keyless entry, hands-free blue tooth phone systems as well as exterior services such as custom window tinting and paint protection applications.
Anyone looking to upgrade their driving experience and become safer on the roads would be wise to consider Alta Mere products this holiday season. Customers must feel the same way, as these products have been popular items at the start of the holiday shopping season.
Longtime Oklahoma City Alta Mere franchise owner Greg Goodman began his Black Friday sale the Tuesday before Thanksgiving and ran it through the Saturday after the holiday. He experienced an all-time record for Black Friday week sales, and an increase of 35 percent over the same period in 2015.
Why has Goodman experienced such record-breaking sales this year? While part of it is having great products to sell, he also implemented an aggressive new strategy to find the right customers and the best time.
When Goodman attended the Moran Family of Brands convention in October, he met a representative with Mudlick Mail, a direct mailing company. Mudlick assisted him in the timing of the mailers and geo-targeted areas in and around Oklahoma City which has the highest amounts of his customers. Goodman committed his largest advertising budget to the direct mail campaign with 18,000 pieces, and saw immediate results. Moran Family of Brand’s marketing department also generated Black Friday sale images and graphics on the Alta Mere website and social media pages as well as e-mail campaigns and in-store signage.
“I was extremely pleased with our sales from the Black Friday specials to kick off the holiday season,” said Goodman. “This year we were able to showcase Alta Mere’s outstanding products and services to customers in our area and provide a great incentive to get them as presents for the holidays. Based on the initial interest we have received, we expect a great month ahead.”
Customers can purchase gift certificates or make payments ahead of time and then schedule installation at a more convenient time after the holidays. Remote starters are the most popular holiday gift due to the cold weather in many parts of the country. Goodman estimates 60 percent of his remote starter sales come in December. Some of Alta Mere’s safety products also make great gifts for parents wanting to keep their young drivers safe on the road.
“Alta Mere offers many products that really make great gifts for the holidays,” said Peter Baldine, President of Moran Family of Brands. “They appeal to a wide audience – anyone who owns a car – and are useful over the entire lifetime of the vehicle. The holidays are an ideal time to give others products that will enhance their driving experience and protect them behind the wheel.”